Facebook, the social media giant, has chosen HarperCollins and The BBC to test out its new answer to radio and podcast, which is dubbed “Live Audio.” On Tuesday, the social networking site announced the features and wrote in a blog post that they know the publishers want to tell a story (to people) sometimes with words instead of video.
Facebooks takes another step towards LIVE
The Audio iteration, just like Facebook Live video, enables the casters to go live with a click. The users of the social media platform will get a notification that someone they follow on Facebook has gone live. The audio player display has the same options for reacting, sharing and commenting; users would just not have the video option. The main difference between Live Audio and Live Video is that the former can be enjoyed while doing other stuff as the user does not have to look at the screen all the time.
Android users will be able to listen to their favorite audio broadcast without leaving the tech giant or locking their devices. The iOS users can continue listening to the Live Audio while browsing the rest of the social networking site. The tech giant said that they are excited about the layer of interactivity that Live Audio brings to both the listener and the broadcaster, from book readings to interviews.
The social media giant sees Live Audio as a way to connect broadcasters from rural areas, who are less-connected to the world, to the wider audience. Through Live Audio, the tech giant will set up a potentially helpful tool for news outlets to amplify a story. Legal issues will surely be raised about the audio feature, just like with other streaming platforms like Periscope and Facebook Live.
Licenses from performing rights bodies will be required for a radio station to broadcast a concert. In addition to this, a business could potentially violate the master rights of a record label if they streamed a sound recording on Live Audio. Another big issue is privacy, as someone could stream a private conversation without the knowledge of the person.
Facebook updating its ‘Mentions’ App
Users who want to see Live Audio in action in the coming months should know that the tech giant has tapped the British talk-radio station LBC, authors Brit Bennett and Adam Grant, the BBC World Service, and HarperCollins for testing the feature. Also, the U.S.-based social media platform, which is run by Chief executive officer Mark Zuckerberg, is planning to take the new format wide to other “people and publishers” early next year as well.
In another news, the tech giant is updating its Mentions app with even more features to allow its top publishers and celebs to moderate, edit and schedule broadcasts. The tech giant is releasing a new team prompts function that allows the team of a celeb or public figure to create drafts of Video post descriptions. Those drafts can be reviewed and shared at a later date.