The iPhone 6s, iPhone 7, and iPhone 7 Plus of the Cupertino-based iPhone maker were the three most popular smartphones in the United States at the start of the three-month holiday period in 2016. According to the recent reports, the three smartphones had a combined share of 31.3% in the overall smartphone sales in the United States.

Samsung maintains its second position and Google increases its foothold with Pixel

The holiday period was, however, not that amazing for the Android phones as they fell from 60.4% to 55.3% in the same period in 2016. According to the report by Digital Trends on Wednesday, this marked the sixth consecutive period of fall for the Android devices in the US market. The website “Digital Trends” cited data collected by Kantar Worldpanel, which is a consumer research firm.

As the for the second leading smartphone making company in the world – the Samsung Electronics – the smartphones Samsung Galaxy S7 and S7 edge were the 4th and 5th best-selling devices in the United States. The South Korea-based smartphone making giant captured around 28.9% of overall smartphone sales in the U.S. market. In the same three-month period, iOS hiked 6.4%, increasing to a 43.5% share of the market.

Android had declined in the US in the last three-months, but Google Pixel recorded a 1.3% of overall sales in the quarter ending November 2016. More than 50% of that business was through phone supplier Verizon. The Kantar report said, “Both Android and iOS increased their presence across France, Germany, Italy, Spain and Great Britain, “largely due to the decline of Windows.”

80% phones sold in China running Android: Report

Reportedly, the smartphone making giant shipped around 207 million iPhones last year, less than 236 million sold in 2015. In addition to this, iOS had failed year-on-year in urban China at 19.9 per cent. However, iOS has continued a good period-on-period growth with new smartphone “the iPhone 7” sales.

The report said that iOS fell from 25.3% to 19.9% of smartphone sales in China, down around 5.4% from the same period in 2015. The report adds that around 80% of all smartphones sold in the three-month quarter ending in November 2016 in China were powered by Android.

The smartphone maker is said to remain this active in the mobile sector throughout this year, starting with new iPad product releases in the end of first quarter of 2017 and moving further with new iPhones and potential Apple Watch 3 in the third quarter. The much reported iPhone 8 (the name is still not confirmed by Apple) will reportedly have a significant refresh, featuring technological changes like wireless charging and OLED displays and an updated design with new materials.