Source: Brands and Logos

Shopping is fun, no doubt, but it is also very harrowing, particular when you are shopping for shoes or electronics. You cannot figure out if a particular product is even in stock or you cannot find any help. But thanks to technology, especially Intel, for trying to make the shopping experience much better and helluva exciting.


How will Intel’s new tech work?

The store will actually recognize you, see through habits and take you in the right direction. The retailers will ensure through messaging that you know if the product you want is in store. Well, just so you know, that report-type tech is still quite far away. However, the technology will be possible with the magic of cameras, data analytics, and sensors.

Digging into your shopping habits and recognizing your face may sound a little too invasive and to be honest, “creepy”, but retailers are making an attempt to make your shopping experience better.

It begins with products such as the Responsive Retail Platform of the chip-making giant that can track store inventory and reply to customer’s needs in real time. On Monday, RRP was announced and the company said that the platform includes software and hardware that could pass on real-time alerts to customers and sales associates about what is in stock and take control of inventory.

What is RRP and what does it include?

RRP is a retailing platform that includes a mini desktop-like gateway box and a range of sensors with an Intel x86 chip. The sensors can read RFID tags for real-time inventory checks while the gateway provides the computing muscle. A huge store would need many RRP boxes to keep a track of several products in real time.

In addition to this, cloud services are packaged with RRP for analytics. Popular brand Levi Strauss will be using RRP to read tags to control and monitor inventory and also issue an alert if shelves need to be restocked or if jeans are left in dressing rooms. Also, the system will map in-store traffic so the business can check which products are actually being sold. To improve logistics at stores of Levi Strauss, the tech will be one piece of an effort.

To improve the buying experience in its store, Pirch, which is a home appliance store, is testing numerous technologies. At Pirch’s Manhattan store, sales people carry Surface tablets for billing, inventory, and assisting customers in finding the right product. For retail technology development, the chip maker is establishing a fund of US$100 million and for the development of automotive technologies, it has established a similar $100 million fund. Also, the chip making giant will invest in businesses that are developing appealing technologies for use in stores.