Samsung, the Korea-based smartphone maker, is not the only big smartphone maker worldwide who would not be announcing a new device at the MWC event this year. MWC, short for Mobile World Congress is the largest event in the telecom industry that takes place every year around the same time in the first quarter. This year, MWC will take place next month.
Xiaomi to skip the MWC event completely next month
In a discussion with TechCrunch, a spokesperson from the China-based tech company confirmed that the smartphone company Xiaomi will be skipping the MWC event entirely this year. Xiaomi fans were not expecting this move nor were we expecting this. It was assumed widely that Xiaomi would attend the event given its success in the smartphone market in recent months. The Mobile World Congress, which is considered one of the largest events in the mobile industry worldwide, is a Barcelona-based event.
MWC attracts more than 100,000 attendees, and has a reputation of showing off the most recent developments in smartphone. Last year, Xiaomi used the MWC event to introduce the Mi5, it flagship smartphone, through a press event which was streamed live.
According to TechCrunch, the smartphone maker raised its visibility in the West at the 2015 delegation “when Hugo Barra, its then head of international, took part in an interview on stage” and explained “more about the then-under-the-radar company and its business.”
Hugo Barra tweeted last year, asking people if they are ready for Mi5. Barra, who announced his departure from the smartphone maker this week, is moving to the social networking site “Facebook” now. In the tech giant, Barra will be leading the tech giant’s VR and AR efforts and work with the Oculus team.
Xiaomi did release new products in the CES event
In the CES (Consumer Electronics Show) in Las Vegas earlier this month, the China-based smartphone maker launched a new smart TV and talked about its strategies. For Xiaomi, it has been challenging start to this year. Not only did Barra leave the Chinese company to work in Facebook on grounds of homesickness but also chief executive Lei Jun said that the smartphone maker is entering a transitional period after making so much success so fast.
For the first time in Xiaomi’s half decade history, it did not disclose how many mobile devices it sold last year. It is probably because the smartphone maker did not see the same kind of fast growth as of last few years. The competitors of Xiaomi like Oppo and Huawei were among the smartphone companies that rose up in 2016 to supersede other smartphone making giants in China.
It is still uncertain how its internationalization is faring. It is a project overseas that Hugo Barra was spearheading. Last year, the China-based smartphone maker disclosed that it cleared $1 billion in revenue in India, which is its second largest market after China. But the smartphone making giant revealed nothing about its performance in around 20 other countries where its smartphones are sold.