CBS San Francisco - CBS Local

While calling for a major public information campaign, Tim Cook, the chief executive officer of Cupertino-based iPhone making giant, said technology companies must strengthen their game in tackling fake news.

Cook says Fake news is killing people’s minds

In an interview, the boss of the Silicon Valley tech giant said all of the technology companies, including the iPhone maker, need to create some tools that help diminish the volume of fake news. Further the CEO said, “We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.”

Cook was reported saying that many of them (technologies companies) are just in the complain category right now and have not figured out what to really do. However, the U.S.-based tech giant’s CEO Tim Cook said governments should introduce a public information campaign as well. On February 9, Cook met British Prime Minister Theresa May at Downing Street. The CEO of the tech giant said that they need the modern version of a public-service announcement campaign. He added that it can be done fast if there is a will.

The Silicon Valley giant’s CEO did not stop there. He said, “We are going through this period of time right here where unfortunately some of the people that are winning are the people that spend their time trying to get the most clicks, not tell the most truth.”

Facebook under pressure for not doing much against fake news

Cook, the CEO of one of the largest companies of the world, said in an impassioned plea that the epidemic of false/fake reports is a huge problem in a lot of the world and necessitates a crackdown by the tech firms and the authorities. In an interview with The Daily Telegraph, he calls for a campaign similar to one that changed attitudes on the environment to educate people on the threat posed by fake news.

He further said that it is killing minds of the people in a way. Fake news or stories are fabricated reports that are designed in a way to promote a specific agenda. Like during the elections, there were many fake news reports about U.S. President Donald Trump and Democratic Party candidate Hillary Clinton. Fake news came to prominence during the US presidential election campaign in 2016.

The social media giant has especially come under pressure for not being able to take strong action against fake news. Last month, Facebook modified its system for showing trending topics. The modification is fabricated to make sure that trends reflect real world events being covered by multiple news outlets.