Apple, the Silicon Valley giant, outsold the Korean smartphone maker Samsung for the first time in around eight quarters but Android is still ruling the world, superseding iOS and staying as the dominant operating system, according to reports by tech research company Gartner. Sales of BlackBerry smartphones grew by 7% in the final quarter of last year worldwide but the BlackBerry OS appears to have been thrown out of the market.
BlackBerry OS had 0% market share in Q4
More than 430 million smartphones were sold in the fourth quarter, according to Gartner, assisting to push the total sales of last year to almost 1.5 billion. But, a bad news for the Waterloo-based smartphone maker is hidden under those mind-blowing numbers. The operating system of the Canadian firm captured a zero percent market share in fourth quarter.
The near evaporation of the Waterloo-based smartphone making giant from the market may offer some solace for the Korean company, which surrendered the first spot to the Cupertino-based smartphone maker.
Gartner research director Anshul Gupta, “This is the second consecutive quarter in which Samsung has delivered falling quarterly smartphone sales.” Mr. Gupta added that the device of the Korean smartphone maker declined by 8% in fourth quarter.
Possibly, everyone involved in the tech industry knows the reason behind the downfall of Samsung – the Galaxy Note 7. The smartphone was pulled from the mobile market after it proved to be prone to bursting into flame while on charge.
Samsung still has a good hold in the smartphone market
According to Gartner, that vacancy at the top of large-screen phone stable of the South-Korean firm was not the only downfall of the company in 2016. Other Asian phone makers, like Vivo, Oppo, Xiaomi, and Huawei stole some share in the smartphone market as well.
The Korea-based smartphone making giant finished with a 17.8% market share in the fourth quarter of last year even after all those stumbles. The Korean firm proved that it cannot be taken down so easily. The Silicon Valley giant stood at the apex of the smartphone industry with a 17.9% share. Huawei was also atop the next tier with a nearly 9.5% share in the smartphone market. The release of Google Pixel came as an opportunity for the Android operating system to make more gains in the premium market.
Apple won the quarter but the Korean smartphone maker continued to hold a commanding lead on smartphone sales for the year with 20.5% share in comparison to Apple’s 14.4%. Gartner’s Gupta said, “Samsung needs to successfully launch the next Galaxy flagship phone to continue the momentum Galaxy S7 generated.” He added, “And win back lost (Galaxy Note 7) customers by launching a new large screen and stylus-equipped smartphone.”