Source: Capital FM

Facebook, the social media giant, for obvious reasons wants its users to finish the videos that they have started watching on the platform. The tech giant is testing a new feature that asks users to keep watching videos that they have seen in News Feed but have not finished.

Facebook new feature reminds users to continue watching videos they didn’t finish

According to the spokesperson of the social media giant, the new feature is just a test and appears at the top of the News Feed of some users. Also, the spokesperson said the new feature would only be available on the web version of the social networking site, not on its application, or its mobile version.

The reason why Facebook is doing this is quite clear – To get users to watch more videos. In addition to this, the new feature could fall into the new lean-back video strategy of the tech giant as well, where it is asking publishers for longer videos and hoping the people may even watch them on conventional TV sets. Last month, when the social networking site released a few connected-TV apps, Dan Rose, the VP of Partnerships suggested that when users did not have time to finish videos during the day, they might turn to Amazon Fire TV and Apple TV.

At Recode’s Code Media conference, Rose said, “A lot of people, when they’re watching video on News Feed during the day, will save it for later because they don’t have time to watch that three-minute video.” He further said that it is easy now to go to one’s TV if they want to do that at night.

Facebook wants you to see more videos and more ads

A Facebook spokesperson was a little forthcoming about the matter, he said that this test is still in its early stages and it is possible that the new “continue watching” feature may not even come to all users, just like with other Facebook tests. This means that the new feature will only come to the social media platform when it shows good results in its tests.

It cannot be denied that in some cases, the social media giant has disappointed users for over-counting video views. The tech giant said the miscounting has come partly from a virus and the company was working to solve that problem.

The social media giant may have a large ad business but it is still in the early stages of doing something in the bigger brand advertising campaigns that still have faith in Television. The social networking site has pushed into video more aggressively to take control of that business. Recently, the tech giant began testing mid-roll ads in videos. This means the longer you watch a video, the more ads you get to see.