Apple, the Cupertino-based smartphone maker, recently bought Workflow. Workflow is an automation tool that links ad functions together within applications through strings of commands to automate tasks. TechCrunch notes that they have been tracking the deal for a while but were not able to confirm until now. According to reports, “the deal is finalized.”
Apple acquire automation tool Workflow
There are still no reports or any announcements about the financial details of the acquisition. Apple likes to keep things low but if we do find any source that is familiar with the matter, we will update. Workflow has been around for several years and we know a few things about the application. The app was made by a small team, which includes Ari Weinstein, a former iPhone jailbreaker.
Workflow has some things similar to the service IFTTT, as both services group together several actions that enable the person or an app to do a complex task in one click. Over the past several years, the app had built up a good number of downloads and user base. The team of Workflow including Ayaka Nonaka, Nick Frey, Weinstein, and Conrad Kramer are all coming to Apple with the Workflow deal.
The application will still be available on the App Store and will be made free later today, according to reports by TechCrunch. In a statement, Weinstein said that they are excited to join the Silicon Valley giant. He added, “We’ve worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can’t wait to take our work to the next level at Apple and contribute to products that touch people across the world.”
Apple confirms the deal and praises the app for its features
In 2015, the app won an Apple Design Award in 2015 and Dean Hudson, Apple Accessibility engineer, looked impressed about the way Workflow managed accessibility. He said, “When I first saw the app, I was just like man, this accessibility is cray-cray. This is off the charts!”
As for the tech giant, it confirmed the deal saying that in 2015, the Workflow app was chosen for an Apple Design Award “because of its outstanding use of iOS accessibility features, in particular an outstanding implementation for VoiceOver with clearly labeled items, thoughtful hints, and drag/drop announcements, making the app usable and quickly accessible to those who are blind or low-vision.”
For an app that builds complex macros, its accessibility features are really quite impressive. The current integrations of Workflow with applications are extensive and will continue to be upgraded.