Twitter, the micro-blogging giant, is – according to reports – considering including a paid membership option for power users and businesses. In recent years, the social network has struggled to increase its user base. The company is now carrying out many surveys as well to assess interest in the notion of premium accounts.
Special advantages to paid members
The social network users who will pay for the Membership Option would get access to an enhanced version of Tweetdeck – the souped-up interface of Twitter – which will provide more functions to premium users than Twitter.com. The social network has not made any indication regarding the matter yet but BBC Network notes that the company is considering charging regular users of the service.
At this time, when users are increasingly turning to other network like Snapchat, Instagram and Facebook, a premium membership scheme could provide the social network a new revenue stream. The active user base of the social networking giant has dropped and the advertising revenues, which are the only meaningful income stream of firms, are declining as well. In addition to this, even though the online advertising market is increasing considerably in the last few years, the struggles of the micro-blogging giant have not dropped; instead they have just ramped up.
The micro-blogging giant has surveyed some users about the notion. The company said in a statement, “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
Twitter describes how the new tool works
The social network described – in an email to selected users – how the new tool would work. The note said, “This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.”
The company added that the paid membership option will be designed to make it even easier for businesses to keep up with their customers, multiple interests and see even more useful content and information in real-time. The social network will have many rivals like HootSuite and SocialFlow if it goes ahead with its latest paid membership plan. Its competitors have already provided better ways to use the similar features for several years.
It is still not certain why the social network came with this option now. According to a report by BBC, co-founder Biz Stone said in 2009 that the social network had hired a product manager to develop premium features. Those features were however never materialized and Mr. Stone left the micro-blogging giant in 2011.