Alibaba Group, the largest e-commerce company is China, is struggling to eliminate counterfeit products from its site, and it looks quite determined to do it as soon as possible, especially after Taobao was listed as one of the most notorious markets for fake goods in the world by the United States Trade Representative (USTR). To those who do not know, Taobao is actually the online shopping website of Alibaba in China.
Alibaba battle with counterfeit goods gets better
According to the China-based online retailing giant, it has taken many steps to deal with the problem of counterfeit products. The Chinese e-commerce giant filed a lawsuit against sellers of counterfeit Swarovski watches earlier this year. The lawsuit, which was filed at the Shenzhen Longgang District People’s Court, claimed around RMB 1.4 million (about USD 203,240) in damages.
For the online retailer, this seems like a small amount of money, however, the lawsuit was just filed to frighten the other retailers who dare to sell fake goods on the e-commerce site. The China-based firm, which was blacklisted by American trade officials last year, is not taking this matter lightly and is coming up with multiple steps to battle counterfeit product sales.
In May 2016, AliHealth, Alibaba’s healthcare subsidiary, released a third-party tracking system to battle fake products and to make sure the quality of the items is good. Now, the buyers can scan the QR codes attached on the package of the items and track its origin like baby formula, wine or farm produce.
On Wednesday, AliHealth declared that they are ensuring the authenticity of the items and putting tracking QR codes on more products to clear up the food safety concerns. The healthcare subsidiary of the e-commerce giant is even putting up QR codes on eggs.
Alibaba and G-Star planning to collaborate
G-Star, the Amsterdam-based Fashion brand, has become a strategic trade partner of the China-based online retailing giant. This means that the collection of G-Star will now be available on the platforms of the e-commerce giant.
Tmall, the sales platform of the online retailing company, will be selling the clothing, shoes, and accessories of G-Star. Twinkel, a Dutch website, says the popular fashion brand joined a trade mission to China to talk about possible online sales. It looks like the trip was a success for both the companies.
Currently, G-Star is available in just seventy countries. The fashion brand has its own web shop in 55 countries as well. China has a G-Star web shop, but a deal with the e-commerce giant would, no doubt, expand the reach of G-Star across the country.