Source: Twitter

Twitter, the micro-blogging giant, announced a new ad unit today – the pre-roll ads to Periscope Videos. Mike Folgner, the Periscope Group Project Manager, wrote in a blog post that the ads will appear in a way that is organic to how people already consume that content on the platform.

Twitter announces a new ad unit

Publishers will basically have the option to run a short video ad that plays before you watch the live broadcasts, replays or other Periscope videos posted by them on the social network. Already, the micro-blogging giant is rolling out ways for advertisers to create custom campaigns around live Periscope video, notes TechCrunch but a standard pre-roll ad could be the best option. This means that the feature will possibly be used by wider range of creators, advertisers, and publishers than what the users have seen so far.

Folgner writes in his blog, “For creators and publishers that use Periscope to go live on Twitter every day, these pre-roll ads present a new way to monetize their video content.” He says, “For marketers, they have a new source of video advertising beyond what was previously available, including ads during live streaming programs, Promoted Tweets with Periscope video, and custom Amplify campaigns with live content from influential creators.”

The micro-blogging giant said that it will be making the Periscope pre-rolls available to almost all advertisers over the next few months. For the ad business of the social network, this is an important step at a crucial time. Ad revenue appeared to not increase at the end of 2016 even after all the attention that the social media platform received around the U.S. presidential campaign and Donald Trump’s Twitter account. This issue was addressed by the Twitter CEO Jack Dorsey in the most recent earnings call of the company. He was reported saying that “2017 will be about simplifying and differentiating our revenue products.”

Does the mute button of Twitter really work?

Earlier this month, the social network announced that it is offering a mute option to users to assist in curbing abuse and hate crime on the application. However, there are several other benefits of this new feature as well, like hiding or eliminating spoilers from your timeline. Spoilers could be about anything like finale surprises, sports scores, and character deaths.

According to the social network, this feature should work on iOS and Android as well. What you have to do is – Go to Notifications>Settings>Muted words and then click “Add.” The support page of the social networking site explains how to do this on a phone as well.