A Dutch startup named Relive has been under tech media radar for a long time now. The startup company is onto something really fun and interesting. According to news site TechCrunch, the Dutch startup is inspired by the experience of its founders during a cycling trip while on a holiday Tenerife early last year.
Here’s what Relive does
The startup turns activity data of the user, such as the data garnered from devices made by Garmin or Strava, and collects them together with pictures, which the user has taken, to create 3D animated videos. Already, Kevin Systrom, the founder of photo-sharing app Instagram, has taken the application for a ride. In addition to this, the app has been used by professional cyclists to document their progress in the Tour de France.
However, the most success that the startup has seen yet is the ‘nearly half a million users’ who signed up and who are apparently creating 100,000 videos per day. In an interview to TechCrunch, Relive co-founder Yousef El-Dardiry said, “We realised there was an opportunity we absolutely needed to catch. So we started building our idea on that same holiday.” He added, “When we shared a first version about a year ago, it quickly spread and thousands and thousands of cyclists around the world started using it”.
The startup made use of both raw numbers and pictures to capture the moments and visualize the data in the best way. Raw numbers alone do not assist much in telling the real story. What the story needs is a way to not only visualize the data automatically but also put some emotions into ‘reliving’ that exciting cycling trip or any other outdoor activity like road trip or a hike. Relive understood that and took the opportunity.
Current sports trackers tell only one side of the story: Relive Co-founder
The Relive co-founder told TechCrunch that the existing sports trackers focus on health and performance-based metrics, on the statistics, which according to them is great but only captures one side of the experience. He added, “Something was missing here; what happens online, doesn’t accurately reflect what happened offline. People go out to have fun with friends, explore new roads and limits, find spectacular views, creating their own adventures. For most, it’s not only about training but also simply about having a good time outside”.
Relive address this and it allows the users to create a more personal 3D video story of their outdoor adventures. The resulting video gives the user a 3D fly-through of the route, emphasizing landmarks, including all important pictures, by combining the activity data with GPS and pictures from their digital camera or phones.
El-Dardiry added, “For our users, it’s the first time they can let friends and family truly experience their ride. Anyone, not just cyclists, can understand what you have achieved during the ride, whether it’s climbing great heights, covering large distances or witnessing stunning views.” He also said that they still need to figure out their business model and with their current growth, that should not be too complicated, especially when they reach the 1 million mark in users. He said that 1 million mark is expected somewhere this summer.