The Cupertino-based smartphone maker never discloses the sales number of its Apple Watch or AirPods but according to estimations of research firm Strategy Analytics, the tech giant shipped over 3.5 million wearables – Apple Watch – during the first quarter of 2017, even more than Fitbit.
Apple overtakes Fitbit in wearables market
Earlier this week, Apple Chief Executive Officer said on the tech giant’s earnings call that the Apple Watch is “already a big business and [we] believe over time it will be even larger.” He also said that the sales of the Apple Watch doubled in this quarter, however, the CEO remained tight lipped about the sales number of any of the “Other Products” category of Apple. The “Other Products” category of the Silicon Valley includes AirPods, Beats products, Apple Watch, Apple-branded and other third-party accessories.
Now, there are reports that the tech giant overtook the wearables top dog ‘Fitbit’ as the top wearables vendor in the first quarter of this year. The study was done by research firm Strategy Analytics and was revealed on Thursday.
According to Strategy Analytics, Fitbit accounted for only 13.2% of all wearables shipped across the world during the first quarter. Last year during the same period, the wearables maker was enjoying the top position in the wearables market and accounted for 24.7% shipments.
The firm added that it accounted for around 15.9% share of global industry shipments while Xiaomi accounted for 15.5% wearables shipments worldwide.
When Fitbit is losing, Apple is gaining
Fitbit is not having a good year. After suffering through really low sales in comparison to same period last year, the smart band maker is seeing its rival Apple – the Cupertino-based Apple Watch maker – rise to the top position in the wearables market. What could be worse? Well, it is falling to the third position. The smart band maker is now behind both the Silicon Valley giant and the China-based smartphone maker ‘Xiaomi’. Even Xiaomi saw a fall in sales in the first quarter of this year, however, it was not as bad as Fitbit.
On Wednesday, Fitbit said in its earnings report that it sold 3 million devices during the quarter. In a press release, Strategy Analytics director Cliff Raskind said, “Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitness bands and a late entry to the emerging smartwatch market. Fitbit’s shipments, revenue, pricing and profit are all shrinking at the moment, and the company has a major fight on its hands to recover this year.”