Source: eDX

On Wednesday, Microsoft Corp. – the Redmond-based hardware making giant – made the day even more exciting by releasing new image and video recognition products that could assist the company in courting businesses that are worried about running adverts alongside offensive and bad content.

Features of Microsoft’s Video Indexer

The new Video Indexer of the technology giant can identify emotions, voices and faces in moving pictures, said the Washington-based Windows making company. The Custom Vision Search of the Redmond giant allows the companies to build application that recognize images with only a few lines of code. It has become really important for brands to know what is in the videos that they sponsor.

The issue has risen so much this year that some of the large companies and brands have started cancelling ad deals with the search giant Google. This year, major brands cancelled deals with Alphabet Inc.’s Google over hate speech streaming on its subsidiary YouTube.

The Video Indexer of the tech giant has similarities to a tool that Google released in March. Last month, the U.S.-based online retailing giant said that it could flag offending images through a cloud-based service.

The most recent move of the hardware maker emphasizes how its focus has evolved from its Windows software to the cloud. In the cloud business, the U.S.-based company is competing with the U.S.-based e-commerce company to sell data storage and computing power.

Microsoft announces a new technology: Project Prague

In an interview before the developer conference of the tech giant – ‘Build’ – Irving Kwong, a senior product director at Microsoft, said that it is difficult to understand what is (being shown) in the video. He said that Video Indexer could assist a user “harness and get more out of the video content that you have.” Video Indexer analyzes videos way faster than humans can. On Wednesday, the Cognitive Services unit of the U.S.-based tech company released the tools.

The Redmond giant sees the tools as a way to put powerful computing into the hands of people and improve the tools simultaneously as processing more and more data is the main key to reaching artificial intelligence. Even Amazon is pursuing the same strategy. International Data Corporation, a research firm, has predicted that the market for such tools will rise from $8 billion in 2016 to over $47 billion in sales in 2020.

The hardware maker also unveiled the experiments which are still a work-in-progress. The tech company announced the so-called Project Prague – a technology that will let people control computers simply with hand gestures – and announced a new Cognitive Labs unit.