Sun Basket, a meal kit startup that focuses on organic ingredients and healthful recipes, has recently raised over $9 million in series C-2 round of venture funding that was led by Unilever Ventures. Founders Circle Capital and Baseline Ventures joined the funding as well. The most recent investment led by Unilever Ventures brings the overall capital of the startup – raised to-date – to $52 million.
Sun Basket backed by Unilever Ventures in $9.2M series C-2 round
The meal kit startup delivers pre-measured ingredients and recipes to customers who follow a paleo, vegetarian, or a gluten-free diet. The culinary genius behind the recipes of the startup company is Executive Chef Justine Kelly, of Slanted Door and Iron Chef fame. The extra capital will hike the Series C of organic meal kit service to $24.2 million. In an interview to Fox Business, Adam Zbar, the Chief Executive Officer of the company, said that they are planning to use the additional money to scale their products and recipes nationally to compete with meal-kit frontrunners like HelloFresh and Blue Apron.
Zbar said, “Specifically, we will use the new funds to scale and automate our facilities and accelerate our user acquisition via marketing. This round coincides with the launch of our Midwest distribution center, which along with our West Coast and East Coast DCs, allows Sun Basket to reach 98% of U.S. zip codes – more than any grocery store in the U.S., and to create the largest distribution footprint of any direct-to-consumer organic food distributor in the U.S.”
Adam Zbar, who is also the co-founder of Sun Basket, said that the meal kit makers want to use their new funding to hike up marketing and scale operations even further.
Organic Meal Kit Startup planning changes in packaging to satisfy customers even more
The meal kit startup is planning a design change to some of its packaging and investigating new packaging materials as well. The business currently uses bags, insulation and boxes that are 100% recyclable and compostable to ship perishable goods but several customers of the meal kit startup are environmentally conscious.
The meal kit company is continuing to search for new materials to reduce the “footprint” of its products. In a press statement, the investors lauded the customer loyalty of the meal kit startup but the investors were not immediately available for comment.
In a statement, Oliver Garel, head of Unilever Ventures, said, “Over a relatively short period of time, Sun Basket has built a clear leadership position as the best healthy, organic meal service platform, addressing consumers’ growing demand for healthy, tasty, diet-specific but convenient solutions.”