In the tech world, the main competition is actually between only a few companies, namely – Amazon Inc., Facebook Inc., Apple Inc., Microsoft Corp., Samsung Electronics, and Google. Google has been making several announcements recently, the latest were made at its I/O developer conference on Wednesday. The important announcements made by the search giant could affect the balance of power between the tech companies as well.
Why Google’s AI progress impacts Apple?
Pretty much everyone now knows that the Cupertino-based iPhone maker – Apple – is the maker of the second largest mobile operating system in the world and it may be the tech company that is most affected by the Artificial Intelligence (AI) advancements of the ads giant. What we are currently waiting for is the WWDC developer conference – which will take place on June 5 -to see what sorts of AI capabilities the Silicon Valley giant will launch in the big event.
It has become clear in this season of developer conferences (from Google’s I/O developer conference to Microsoft’s Build) that all the tech giants that make up Big Tech have been working quite hard to leverage artificial intelligence in their upcoming and existing products. The engineers and scientists at these companies are, most specifically, teaching the computers to see and talk through different technologies like machine vision and natural-language processing.
The search giant announced several products and technologies at its conference as well. This products hit on the dominant AI themes in one or the other way. For instance, the Google Lens brings sight to the Google Assistant service. Google Lens not only identifies images with a smartphone but also analyzes them so that the Google Assistant can act on the data.
Apple will be playing in AI area in the future: Analyst
Neil Cybart, Above Avalon analyst, likes the concept but he did not like the use cases that the internet company chose to showcase it. He says, “It’s not enough to just say you can walk around taking pictures of storefronts to get Yelp ratings.” He added “It’s fair to assume Apple will be playing in this area going forward.”
Another amazing feature brought by Google was the new Photos app feature that allowed the app to pick the best shots, label them and further suggest contacts that the user could share the photos with – based on the people that the app has identified in the photos. Global Data analyst Avi Greengart said that the Cupertino-based smartphone maker will most probably bring AI into its own Photos app to fix some of the same issues that the internet company has fixed.
Google may be ahead of Apple in providing AI-powered experiences currently but the tech giant will try