A Mexico-based educational games making startup – named Yogome – has raised over $6.6 million in Series A funding. In case you do not know, Yogome is a Mexican edtech startup that makes games for the iPad for kids. The edtech startup had raised over $3.2 million previously in seed funding and it is backed by 500 startups as well.
Here’s what Yogome does
Spanish VC Seaya Ventures is leading the seeding round, with participation from Endeavor Catalyst and Variv Capital. Yogome, which was founded by Alberto Colin and Manolo Diaz in 2011, provides a subscription-based educational gaming service for Android tablets and iPads that target kids aged between 6 and 11. The mini-games of the edtech startup are developed in conjunction with educational experts and claim to be pedagogically sound.
In addition to this, the company claims that its mini-games are developed by experts, including work done with assistance from Yale University to measure the efficacy of the math games of the company for 1st grade students. Manolo Diaz, the co-founder and CEO of the edtech startup said, “Kids are growing up with iPads, is their new favorite toy, so parents are worried their kids will only consume entertainment content, and are looking for educational options so they can take advantage of that time.”
He added, “That’s exactly what we want to solve, to take some of that time and make it productive time for kids in front of mobile devices and soon available for browsers in desktops”. According to the CEO, the kids educational gaming market is a chaotic space but the company is seeing success because it has focused on creating “an engaging story for the kids where they are the heroes who save the world with the power of their knowledge”.
App of Yogome is free, playing isn’t
Diaz said, “Kids are our users and parents our customers, that’s why we need to make sure that the product is as educational as we can so parents are confident about their kids using the product.” He said that the games have to be as engaging and fun for kids so that the kids are hooked to the story and want to play it over and over.
The more the kids get “hooked” to the games, the more the subscription-based revenue model of the edtech company will improve. The app of the edtech company comes with 25 credits that allows for 2 hours playing time. Also, the app can be downloaded for free. The players will be asked to select a monthly or yearly subscription – which provides unlimited access to the game-based curriculum – to continue playing.