Source: Autopilot Blog

The small and mid-sized businesses have to continue looking for new clients to expand and leverage their business but would they do that if they could make more money from the clients they already have? Autopilot has been trying to make use of the same ideology by helping small and mid-sized businesses in making their business more profitable from their existing clients.

We want to own the emerging space of customer-experience marketing: Sharkey

Autopilot is a startup that assists both small and large businesses in reaching out to their existing clients.  The Sydney-founded software-as-a-service provider has raised $US12 million ($16 million) led by Salesforce Ventures and Blackbird Ventures to take its total raising to $US32 million as it continues to pursue growth. The startup Autopilot helps companies like Atlassian and Microsoft in reaching out to their existing customers.

According to Blackbird Ventures and Salesforce Ventures, the software businesses need this kind of startup for their growth. Other investors of the Sydney based startup include Southern Cross Venture Partners and Rembrandt Venture Partners. In an interview to news site TechCrunch, Chief Executive Officer Mike Sharkey said “What we’re trying to do is help every small and mid-sized business.” This targeting technology has been “really unaffordable for a small business to justify” traditionally.

In an interview to The Australian Financial Review, Sharkey – also the founder of Autopilot – said “We want to own this emerging space of customer-experience marketing. We live in an experience-based world where good marketing doesn’t feel like marketing at all, yet companies today still view their customers as a name and an email in a spreadsheet.”

Large businesses are also using Autopilot’s software

If you think only the small businesses are making use of the software, then you are mistaken. The large businesses are also using the software. Recently, the Sydney based startup signed on Atlassian, Lyft, and Microsoft. In addition to this, the startup has 2300 other customers that pay for Autopilot on a subscription basis.

Autopilot sends targeted texts and emails to the existing customer base to tell them about new discounts and new products. The CEO of the startup, however, says that their idea is to send less email, not more. Noting that they have data which assists them in reaching the right customers at the right time, he said, “Send less messages with higher signal.”

The startup is soon releasing something dubbed ‘Insights’ for tracking marketing goals. The software assists in facilitating webinars and events for the loyal clientele as well.  Scott Irwin, general partner at Rembrandt Ventures told TechCrunch that “they invested in Autopilot because they have taken a big enterprise challenge involving marketing and data, and have been successful in making it accessible to the mass SMB market.”