If you have been using an iPhone since a few years you would surely know what a cracked screen looks like. In addition to this, there is a high probability that you would have waited for a long time for it to get repaired but the iPhone maker is now trying to solve those complications. Apple customers will soon have more choices for iPhone repairs because the tech giant wants to reduce long wait time at its retail stores.
How will Apple reduce time at retail stores?
The Cupertino-based iPhone maker will be putting its proprietary machines for mending cracked iPhone glass in over 400 authorized third-party repair centres in 25 countries by the end of this year, according to the company executive interviewed by news site Reuters.
Fixing cracked iPhone screens may look like a small business but it is actually a multibillion-dollar global business. This move by the tech giant is a major move as the tech company has never loosened its grip on official repair services for its products. Previously, the Silicon Valley giant had restricted the use of its ‘Horizon Machine’ to almost 500 mail-in repair centres and retail stores.
Also, the tech giant has guarded the design of its products quite closely. However now, the Silicon Valley company is ready to roll out the machines to non-Apple repair shops across the world. The tech giant is starting the roll out with some Best Buy department stores in the United States.
In an interview to news.com.au, Kyle Wiens – the Chief Executive Officer of online repair service iFixit – said that the iPhone customers were the most frequent visitors to his hugely popular online service because the tech company is leaving such “a gaping void in the market”.
Legislative pressure didn’t force Apple to take this decision
According to a report by news.com.au, iFixit has been a “driving force behind calls for Apple to make it easier for people to repair their own products.”
Weins, who was in a trip to Australia to promote the right to repair, told the news outlet that if one cannot fix it they do not really own it. The move by Apple has come because eight states in the US have launched “right to repair” bills that are aimed at loosening the hold that the Cupertino-based smartphone maker and other high-tech manufactures have on their repair networks.
However, according to the tech company, legislative pressure was not a factor in its decision to start sharing its repair technology with other third-party retail stores.