The Silicon Valley giant – Apple Inc. – is finally putting an end to its lower-end iPod Nano and the Shuffle. This comes almost three years after discontinuing the iPod Classic. Earlier today, the tech giant removed both the amazing MP3 players from its site. Later, it confirmed to news sites that this was the end of iPod Nano.
This is why the Nano is coming to an end
This means that the iPod is the last device that is standing with the iPod name. In addition to this, there is some good news as well – the tech giant is increasing the capacities of the iPod Touch to 128GB at $299 and 64GB at $199 today. Previously, it was selling 16GB and 64GB models at the same prices. In a statement, an Apple spokesperson said, “Today, we are simplifying our iPod lineup with two models of iPod touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod Nano.”
The tech company has been quite clear for the past several years that its iPhone would compete with the conventional network iPods and that it was comfortable with that happening. The increase of the iPhone and the push of the company into streaming with Apple Music have aided in making ownership a thing of the past.
The news site TechCrunch noted in its report, “The fact that there has been no Nano updated in five years should have been a solid indicator (if you needed one) that Apple was focused on devices that can run apps.” Apple Music is one the most important apps for the iPod.
Nano and Shuffle were aimed at fitness buffs
The iPhone maker announced the iPod Nano, Shuffle and Touch on September 12, 2012 at the Yerba Buena Center for the Arts in San Francisco, California. Apple announced the iPhone 5, the latest version of the popular smartphone, as well as new updated versions of the iPod Nano, shuffle and touch at the same time.
The Shuffle as well as the Nano were targeted at fitness buffs by the Silicon Valley giant due to the absence of the spinning hard drive found in the classic. Due to this, the fitness buffs were less prone to skipping on the treadmill while listening to music. In addition to this, the Nano was the first device to work with the Nike+iPod fitness tracking system as well.