Facebook – the social media giant – has spent over $150 million four years ago on a free application that was used by millions. The mentioned app – Onavo – is now a very less known app in the huge expansion strategy of the social networking site.
Facebook copying its rivals to get into different areas
The expansion strategy of the tech giant is assisting the social networking site determine what is gaining popularity among customers. According to five people familiar with the matter who spoke to the Washington Post on the condition of anonymity because it is involving internal corporate strategy, the strategy of the tech giant can then bring similar features to its own products.
The Onavo app or the Onavo Protect is called virtual private network. This means that it disguises the traffic of smartphone users as they browse the use and internet applications but the tech giant is able to glean detailed insights about what consumers are doing when they aren’t using the group of apps of Facebook – Instagram, Messenger and WhatsApp – even when the tech giant advertises itself to users as a way to keep the users and their data safe.
The social media giant is willing to go as far as it can to reach into news areas beyond social networking. Just recently, the social media giant copied a key element of the Snapchat app. The tech giant has done the same with some other businesses as well, including a food delivery feature, its “On This Day” feature, recent online fundraising tool and offline meetups feature. The “On This Day” feature shows the social media platform’s users the photos of what they did on the same day a year earlier.
Facebook introduces new video service
The social networking site has made its way into the dedicated video streaming sector, battling against TV and YouTube networks. Soon, the users will see a new Watch tab, which will provide a range of shows, some of these are funded by the social media platform.
The Watch tab will be personalized so that the users can discover new shows, based on what other users – most likely their friends on Facebook – are watching. For the show, the viewers will be able to connect with dedicated groups and friends and see comments as well. Mark Zuckerberg, the founder of the social media platform, wrote in a Facebook post “Watching a show doesn’t have to be passive.” He added, “It can be a chance to share an experience and bring people together who care about the same things.”