The next big battle in the tech industry ground would be between Apple and Google and the reason for the war would be the rising tech – AR (Augmented Reality). The two titans of the smartphone industry are already using the AR tech on their cameras, phones, and systems.
Augmented Reality – the tech influencing all
In July 2016, the new tech AR was first brought to major population’s notice when the tech giant Apple Inc. launched the augmented reality-based game Pokemon Go for its iPhones. The game overlaid the popular mini-beasts moving about in the real world for players to catch. The game had challenges, matches and rewards.
The search giant, on the other hand, had AR systems in place since 2014 in its Project Tango technology. The tech ended up in several smartphones and specialized tablets from Asus to Lenovo. However, it was not as popular as the ARKit of the Silicon Valley giant. The ARKit of Apple is due to be released in the coming weeks as part of iOS 11. Unlike Google’s Tango, the system of the tech giant does not depend on specialist hardware and it may lack some of the skills that dedicated sensors afford. The ARKit of the tech giant is due to roll out to the next iPhone as well as smartphones from 2015, which means the smartphones that are as old as the iPhone 6S.
“Apple’s ARKit is what AR badly needs. With a sizeable addressable market consisting of iPhones and iPads with A9 or A10 chips (iPhone 6S and beyond), it offers developers immediate scale and incentive to invest,” said Geoff Blaber, an analyst from firm CCS Insight.
ARCore taking a similar approach to Apple’s ARKit
Tim Cook, the chief executive officer of Apple Inc., told investors earlier in August that AR is big and profound and this is one of those huge that they will look back at and marvel on the start of it. The smartphone maker is not resting or sitting idle – it is working and it is working hard.
The ads giant announced a brand new system dubbed ARCore is taking a similar approach to Apple’s ARKit but it does not require any special depth sensors to operate. The android making giant is planning to make ARCore available to around 100 million users, including owners of Galaxy 8 and Google Pixel phones. However, the diversity of the Android ecosystem is present a challenge for a unified platform that is depending on a consistent experience.
Jan Dawson, founder and chief analyst of Jackdaw Research, says “This is a classic example of where Apple’s ownership of the whole widget including both hardware and software is a huge advantage over device vendors dependent on Android and the broader value chain of component vendors.”