Facebook – the social media giant – is appearing to be running a trial that features its subsidiary WhatsApp – a very popular messaging app – prominently in the main app. The users of the social networking site have reported seeing a dedicated WhatsApp button on Android in the main Facebook app.
Facebook testing a new WhatsApp button for its main app
The button, when clicked, acts like a shortcut that opens the messaging app without the need to leave the Facebook application. Since then, the news site TNW has obtained pictures of the feature as well. If you do not where to find the dedicated button – just go to the menu area, you will find it easily. Also, if you are one of the users who is in the control group, the button should appear at the top, just below your name. There is a chance that only some users are able to see the feature currently instead of everyone who uses the social media giant and WhatsApp.
Currently, the shortcut is being tested on the Android version of the application but it could be available to some iOS users as well. “The WhatsApp button showed up after he switched Facebook’s language setting to Danish,” according to Arvind Iyer, who told about the development of such button to the Next Web.
It is not at all shocking that the social media giant has chosen Denmark for other limited rollout before like its standalone video sharing app Bonfire. Earlier this month, the social networking site was seen testing the same kind of shortcut for its photo-sharing app Instagram. The tech giant experimented with adding a WhatsApp send button in the Facebook application back in 2015. It was testing the send button to allow users to share their posts as well as photos with contacts quickly. However, the feature never really made it to the official app.
Facebook adds human reviewers after this happens
After a report of ProPublica investigation, which was published last week, found that ads could be purchased to target users who described themselves as “Jew Haters,” Sheryl Sandberg, the COO of Facebook, said that she was disgusted and disappointed by the findings. She further added that they never “intended or anticipated this functionality being used this way – and that is on us.”
She said in a post on the social network, “Seeing those words made me disgusted and disappointed – disgusted by these sentiments and disappointed that our systems allowed this. Hate has no place on Facebook – and as a Jew, as a mother, and as a human being, I know the damage that can come from hate. The fact that hateful terms were even offered as options was totally inappropriate and a fail on our part. We removed them and when that was not totally effective, we disabled that targeting section in our ad systems.”
She further said that a team of human reviewers would now be responsible for monitoring the terms that can be used to sell advertising. The social media giant was working on a new system which would let users report inappropriate advertising categories, like normal posts can be reported now.