Demand for new flagship iPhone has caused month-long shipping delays which is quite surprising given the unimpressive sale of recently released iPhone 8. The increasing demand of iPhone X has led Apple to be concerned about the supply of the flagship phone as well.
iPhone X sold out in less than 10 minutes after being made available for pre-order
The not-so-affordable smartphone – the iPhone X – had sold out in less than 10 minutes after it was made available for pre-order today. The iPhone X, which is also popular as iPhone 10, costs from £999 with 64GB of storage to £1149 with 256GB of storage. If you compare the price of the smartphone (the one with more storage) to the starting price of three of the fully fledged computers of the Cupertino-based smartphone maker, then also the phone will be more costly.
The demand of the smartphone is pretty high despite the price tag of the smartphone. The online shop of the iPhone making giant went through server issues just after the initial allocation of devices and the release of pre-orders. The devices are due to arrive on 3 November. In the UK, the smartphone maker’s online shop completely sold out the flagship smartphones by 8:10am. The waiting list had extended to cover the complete first month less than an hour later.
However, the increased sales of the iPhone X may really be good news for the tech giant – atleast not completely. As per reports, the smartphone maker has been concerned that it will face severe supply constraints for the iPhone X. A report by the news publisher Nikkei Asian Review claims that the annual output of the smartphone was expected to be just 20m units, which is only half of what it had originally planned.
Did iPhone 8 and 8 Plus see less sales in comparison to other iPhones?
A report by the news site Bloomberg claims that the tech giant was compelled to eliminate some quality control elements from its production line so that it would hike up output to an acceptable level. The iPhone maker, in a quite strange move, refused that report and said the claim about it reducing the accuracy specification for Face ID is completely false.
The iPhone X is not just the concern of the iPhone making company currently, it is trying to balance the demand for its iPhone 8 as well. As per initial reports, the iPhone 8 and 8 Plus have seen slow sales in comparison to previous iPhones in their first few weeks on sale. According to the report by Consumer Intelligence Research Partners, the iPhone 7 and 7 Plus had accounted for 43% of launch quarter sale this time the previous year.
Mike Levin, co-founder of CIRP, said “It seems when Apple announced the the forthcoming iPhone X, it changed the market dynamic, and probably depressed demand for the iPhone 8 and 8 Plus. Rather than waiting for and buying the iPhone 8, it looks like buyers in this quarter either bought existing models, or decided to wait for iPhone X, later in the year.”